Privacy Policy

Effective Date: August 22, 2025
Last Updated: August 22, 2025

At TrueRoof LLC, your privacy matters. We’re committed to protecting your information and being clear about how it’s collected, used, and stored when you interact with us through our websites (www.trueroof.direct & www.trueroof.app) and any related services.

This policy explains what information we collect, why we collect it, how it’s used, and what rights you have.

Information We Collect

We collect two types of information:

  1. Information you provide directly (voluntary):

    • Name, email, phone number, or address (for estimates, inspections, or service requests).

    • Content you share with us (like forms, photos, or videos).

  2. Information collected automatically:

    • Device details (IP address, type, browser, activity within our sites).

    • Log data (dates/times, pages viewed, app errors).

    • Cookies (for functionality, analytics, and personalization).

Communication Frequency

Expect frequent communication from people on our team and trusted partners (like installers, sales reps, or suppliers helping with your project) every time there is an update.

Leading up to your appointment, we’ll typically have 3-5 reminder and confirmation texts, as well as a followup text to correspond with you on behalf of your project.

By signing up for any of our services, it’s typical and normal to have anywhere between 30 to 100 text messages.

We’ll text you about appointments, project updates, and maybe the occasional offer we think makes sense for you.

No spam — I hate spam, so I don’t do it.

How We Use Your Information

We only use your information for reasons that help us serve you, including:

  • Scheduling inspections and delivering roofing services.

  • Communicating with you about your projects.

  • Improving our website, app, and customer experience.

  • Increasing the likelihood that we sell more products and services.

  • Meeting legal, regulatory, and security requirements.

We do not sell your information.

User-Generated & Private Data

  • Public content: If you share testimonials, reviews, or photos for us to post, they may be visible publicly. This includes a public photos of your property.

  • Private data: Customer lists, inspection photos, and claim details remain yours. We keep them secure and only use them to deliver the services you requested.

Sharing Information

We may share data with:

  • Service providers (like hosting, payment processors, analytics, or email providers).

  • Legal/regulatory authorities if required.

  • Business partners or affiliates that help us provide services.

Third parties we currently use include:

  • Google Analytics

  • MailChimp

  • Stripe

  • ProLine

  • Meta Ads

  • Calendly

Data Retention

We keep personal information only as long as necessary to provide services or meet legal obligations. After that, we delete or anonymize it.

Security

We use commercially reasonable methods to secure your information, but no system is 100% foolproof.

Your Rights

You can:

  • Request a copy of your personal data.

  • Ask us to correct or delete your information.

  • Opt out of marketing at any time.

We won’t discriminate against you for exercising these rights and we’ll take reasonable action to follow through.

Children’s Privacy

Our services are not directed at children under 13. We do not knowingly collect data from children under 13.

Cookies

We use cookies to keep our sites functional, measure performance, and improve your experience. You can manage or disable cookies in your browser settings.

Business Transfers

If TrueRoof LLC is ever acquired, merges, or transfers assets, your data may be part of that transfer. The new owner will be required to honor this policy.

Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we’ll post the new version here and update the effective date.

Contact Us

If you have questions about this policy or want to make a request about your data, you can reach us at:

📧 privacy@trueroof.app